
Communities are critical audiences and the world is recognising this. People power is the name of the game and communities are more able than ever before to flex their rights, organise and influence. This means communities around a planned development can make or break it.
Engagement at an early stage and encouraging a feeling of involvement, delivering a high level of information and providing effective feedback mechanisms will ensure the community feels involved. It may not win everyone around, but having the chance to have its voice heard and receiving a timely and helpful response made can often be enough to make a community feel involved.
