Well worth the read – from Influence magazine. How KFC managed their chicken supply crisis with accountability, cheek and well-targeted adverts.
Immediately following the news that sales of antibiotics to treat and prevent disease in UK farm livestock have achieved a record low following a 27% reduction over the past two years, targets for further reducing, refining or replacing antibiotic use across the key livestock sectors have been announced at a London conference today (27 October).
The sector-specific targets were developed over the past year by a ‘Targets Task Force’, facilitated by Oxtale client, the Responsible Use of Medicines in Agriculture (RUMA) Alliance.
The Targets Task Force comprises a leading veterinary surgeon and farmer from each of the beef, dairy, egg, fish, gamebird, pig, poultry meat and sheep sectors, who have been consulting with key organisations in their respective industries. The group also includes observers from regulators Food Standards Agency and Veterinary Medicines Directorate (VMD).
Watch the video announcing the targets here:
Client Sundown has just completed a feeding study with Wynnstay on young calves. They were delighted to find that switching the source of fibre from mostly soya hulls to straw fibre has resulted in a boost in daily liveweight gain of 10% over the nine weeks of the trial. Look out for the report in Farmers Weekly and for more study results in the spring!
We’re just back from the CoBo conference in Berlin – what we believe is the first conference in the world to examine controversy and consensus in bovine health. A great start in not just looking at new technologies and solutions to old challenges, but also how publicly acceptable they are. Look out for some reports on the sessions, especially on behavioural insights…!
Oxtale’s Amy Jackson debates large scale farming in Farmers Weekly. Read the full piece here