The communications challenges you face don’t come packaged in a standard box. So neither should the solutions.
At Oxtale, we’ve years of expertise in PR and communications, working with plcs, not-for-profits and SMEs with their own challenges and opportunities. They operate in diverse sectors such as agribusiness, environment, industry and science.
Using experience, skills and technical insight, we create bespoke programmes to safeguard reputation, promote products and services, consult and influence the most important people, and make our clients famous for the right stuff!
Don’t avoid the elephant in the room. Let us help you identify and face up to any reputational weaknesses and tackle the issues head on. And if the worst – a crisis – does happen, we’ll have you comfortable and clear about saying and doing the
“Oxtale helped us at a time when we found ourselves at the centre of a media storm – they not only provided expert training but helped us to understand how to how to use the opportunities that media attention afforded…”
Dr David Brooks, Association for Palliative Medicine
Communicating your unique product or service is our bread and butter. We understand your market and how your customers work. So we’ll create a programme that delivers your messages, through the right channels, to reach your most important audiences.
“We just want to reiterate how brilliant you’ve been. We’d have been gutted if we’d missed out on working with you. You’ve been a star!!”
James McInnes, Sell My Livestock
Having the right people behind you can make a world of difference. Whether they’re employees, local communities, media, customers, regulators or government, we can create a plan to build long term relationships and turn critics into advocates.
“Everyone has been impressed with the way Amy has worked. She is enthusiastic yet very practical and realistic in what can be achieved. She is also sensitive in the way she deals with people, always getting the best out of them.”
Ian Hobson, Malling-Holmesdale Federation
Make sure people think of the right things when they hear your name. Let us look at your strategy, uncover what you’re really about, and build you a strong reputational brand that makes you famous for the right stuff.
“Amy is a highly experienced and enthusiastic communicator, and bought a strategic vision to our communications. Any Communications Director who can get you on the sofa of Breakfast TV has to be good at her job!!”
Kevin Bellamy, Milk Development Council (now at Rabobank)
What more can we say? Agribusiness, farming and food chain are our bag. We’ve worked on a wide range of arable, produce and livestock projects, managing issues and promoting products and services.
Industry’s a key component of the UK economy – but not everyone sees it that way. Disaffected stakeholders can create challenges on anything from emissions to traffic, fuels and planning.
Oxtale is led by Amy Jackson supported by Jane and Philippa and a wide team of specialists we call on when necessary – such as for a technical or subject specialism, or for insight into specific media. Whatever the need, Oxtale can supply the appropriate level of expertise to maximise the effectiveness of your project.
Amy has over 20 years’ experience in communications and PR, in consultancies and in-house, working for a huge range of organisations from charities to blue chip businesses, international NGOs and SMEs. But she also has hands-on skills in farming and industry. Amy’s passionate about animal welfare and finicky about facts! She regularly speaks about communication issues facing different industries – from barriers to planning and development to antibiotic resistance, and has recently completed a Nuffield Scholarship examining the communication issues faced by ‘megafarms’.
Philippa is a web and events champion. With a design eye and attention to detail, she delivers value on every project. She manages all communications around the highly successful Cotswold Show and with an ability to conjure up content at a moment’s notice, operates social media accounts for a number of clients.
Jane’s a pragmatic marketing and corporate PR professional with over 25 years’ experience of communicating in B2B, B2C and B2E environments. From fielding media at the front end of the BSE crisis to co-ordinating communications around end-of-life issues, Jane is ceaselessly creative, efficient and irreverent.
So you might be a plc or small commercial operation, membership or not-for-profit organisation, farm business or college. And you could be in science or agribusiness, environment or renewables, waste or industry. You could even be a PR agency looking for a specialist to work with your team.
Whatever and whoever you are, we always pick the best ways to communicate the right message to your most important people.
We’re not info fluff. We’re straight-talking which means we’re not afraid to challenge the status quo – or you, if we think you’re on the wrong track. We believe this clarity and honesty is why our clients come back time after time.
We can work for you on a retained basis, but we also love short term projects with defined targets.
We can develop strategy, trouble-shoot, media train and implement programmes. We’ll listen to your needs, research our options and create a proposal to deliver against your business objectives. And we’re whizzes at the whole range of PR tools – whether media, direct, events, digital or social. Which means we don’t choose what’s most familiar – we choose the combination that’s best at reaching your audiences.
Our communications campaigns also measure success with clarity, in a way you value, and we invoice simply with no add-ons.
We just want to reiterate how brilliant you've been. We'd have been gutted if we’d missed out on working with you. You've been a star!!
James McInnes, Director, Sell my Livestock
Amy is a highly experienced and enthusiastic communicator. Working with Amy, she always had a finger on the pulse of how the wider community would be thinking, and bought a strategic vision to our communications which simply did not happen when she was not around. Any Communications Director who can get you on the sofa of Breakfast TV has to be good at her job!!
Kevin Bellamy, Former Chief Executive of MDC and now Senior Analyst – Dairy at Rabobank
I worked with Amy for many years in Lafarge & Lafarge Tarmac, both at a site and national level. Amy was always professional, delivered quality work on time and was able to pull together information from many sources and people to help create media communications or inform our business in specific requested areas. She was also easy to get on with and could people at ease to ensure when preparing to talk to the public or media they were well relaxed and informed to deliver the message.
David Shenton, Senior Environment Manager, Lafarge Tarmac
I am confident that I can speak for the group when I say the training was brilliant! Your involvement with Sapphire has been very fruitful as well as enjoyable.
Ryan Hodder, Managing Director, Sapphire Energy
Amy is great to work with - focussed, energetic, and works hard to help achieve the goals set for the project. She also keeps you well-informed on progress or issues that arise.
Gerrard Fisher, Special Advisor (Business models & Electronic products), WRAP
Amy has deep knowledge of the farming industry and how it works, strong communication skills, and an understanding of the most important audiences and what makes them tick. These give her a strong perceptive ability to foresee obstacles and opportunities, and present an argument or message so that it delivers the desired outcome.
Tim Brigstocke, Policy Director and ex-Chairman RABDF, Chairman Cattle Health and Welfare Group, Executive Director CHeCS
Oxtale helped the APM when we found ourselves at the centre of a media storm. They not only provided expert training but helped us understand how to use the opportunities that media attention afforded.
Dr David Brooks, President of the Association for Palliative Medicine
The quality of presentation material, organisation of exhibitions and management of key stakeholders and consultees has been exemplary, as has the continuing engagement with the local community.
Tony Scorer, Head of Onshore Development, EDF Energy Renewables
Amy has displayed not only an ability to plan at a strategic and tactical level, but also to anticipate potential developments. This would apply for both for proactive PR and reactive issues management.
Amanda Ball, Head of Strategy, AHDB Dairy
Amy has a very good grasp of technical issues and the importance of science in underpinning industry developments. Her knowledge, communication skills and ability to challenge constructively make her a great asset.
Jenny Gibbons, Research and Development Manager, AHDB Dairy
For a non-scientist, Amy has a very good grasp of evidence-based arguments and combines these with her communication skills to put forward some compelling arguments.
Chris Warkup, Chief Executive, Knowledge Transfer Partnership (TSB)
Amy knows what journalists need – she is always available, appreciates the importance of deadlines and knows what makes a good story. Her clients are always well-briefed and her knowledge ensures she's on top of the subject.
Johann Tasker, Chief Reporter, Farmers Weekly
The world of animal science and academia often struggles with finding the balance between sharing information and over-complicating its messages, but Amy succeeds where many of us fail.
Mike Steele, Chief Executive, British Society Animal Science
Well worth the read – from Influence magazine. How KFC managed their chicken supply crisis with accountability, cheek and well-targeted adverts. That’s FCKing good: how…
Immediately following the news that sales of antibiotics to treat and prevent disease in UK farm livestock have achieved a record low following a 27%…
Client Sundown has just completed a feeding study with Wynnstay on young calves. They were delighted to find that switching the source of fibre from…
We’re just back from the CoBo conference in Berlin – what we believe is the first conference in the world to examine controversy and consensus…
Oxtale’s Amy Jackson debates large scale farming in Farmers Weekly. Read the full piece here
I for one was buoyed by the daily COVID-19 press conferences when they started. After months of refusing to play with the media, here was…
It’s devastating, but maybe unsurprising, that COVID-19 is being exploited by animal campaigners. While some may argue the end justifies the means, disinformation serves no one….
‘Binarizing’ is our new thing. There’s no longer any ‘grey’, ‘sometimes’, or ‘depends on the circumstances’. Everything must be one thing or the other. You…
Not long ago, here in the UK, livestock farming was being lambasted on an almost daily basis over antibiotics. Apparently, animals were being ‘pumped’ full…
Let’s get one thing straight. A label on a food product should be accurate, meaningful and representative of what it claims. After all, it’s a…